61.2970°N 23.5025°E
Tel. +358 50 433 7843
Email sami@bumblebee.fi
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© Sami Surakka 2025
Work/WeatherTech Demo
2020–2021 ✦ Designer
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61.2970°N 23.5025°E
© Sami Surakka 2025
Problem
Separate services lacked a unified experience, and leadership needed proof the vision could work.
Solution
An interactive, coded demo that turned abstract strategy into something stakeholders could experience.
For a Finnish weather technology company, I led a small design team to create an internal demo intended to spark buy-in for a new product initiative. The brief was to deliver a "wow" experience: something that would shift internal thinking and build momentum. I created the initial concepts and the final implementation, working with a UX copywriter and a motion designer. The result was a visually cohesive and memorable demo that succeeded in getting executive attention and moving the initiative forward. The design language we established continued to influence later concept work within the company.
The initiative behind the demo wasn’t just about a single feature or product; it was about nudging the organization toward a more holistic, experience‑driven view of presenting previously separate services as one coherent offering. To get there, stakeholders needed something concrete and emotionally compelling: an internal “wow” moment that would make the future direction feel real and worth investing in.
I led a small design team to craft an end‑to‑end narrative for the demo. I contributed to defining the final visual style, directed the motion design so that animations supported the story rather than distracting from it, and collaborated closely on the UX copy to keep the message sharp and human. I then delivered the finalized interactive site that stakeholders could click through and experience, rather than just watching slides. The design language we developed balanced the company’s existing brand with a more forward‑looking, high‑impact aesthetic.
The demo succeeded in getting executive attention and securing a go‑ahead for the initiative. Elements of the design language, such as visual motifs, motion patterns, and certain layout ideas were reused in later internal concept work.
I led the design team, facilitated collaboration between myself, the UX copywriter, and the motion designer, provided direction for the motion work, and was ultimately responsible for the final implementation of the demo site.
With some distance, the goal of the project feels a bit abstract: “create a wow moment and shift thinking” is harder to pin down than a concrete metric. We clearly achieved that wow and received strong internal feedback, and the work helped lead to continuation projects… but the exact business needles moved beyond that are less tangible. In future projects of this type, I’d aim to define a few more explicit success indicators up front, even if they’re qualitative.